Privacy Policy

Effective Date: November 1, 2025
PRIVACY POLICY

YOUR PRIVACY MATTERS TO US.
This Privacy Policy explains how The Balancing Act LLC (“Balancing Act,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit or make a purchase from https://balancingact.co (the “Site”). By using the Site, you agree to the practices described in this Policy. If you do not agree, please discontinue use.

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamp/

  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

You may disable cookies through your browser settings, but certain features may not function properly.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;

  • Screen our orders for potential risk or fraud; and

  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We do not sell your personal information. We may “share” data for cross-context advertising only as permitted under US privacy laws, and you may opt out (see Your Rights).

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Finally, in the event of a merger, acquisition, or sale of assets, your information may transfer as part of the business.

BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Text Marketing and notifications (if applicable): By entering your phone number in the checkout and initialising a purchase, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 45 per month. You can unsubscribe from further text messages by replying STOP. Message and data rates may apply. We do not sell or share SMS opt-in data with third parties for their own marketing.

DO NOT TRACK
Some browsers send a “Do Not Track” signal. Due to limited industry standards, we do not monitor or respond to DNT signals, but you may use the opt-out methods above.

YOUR RIGHTS
Depending on where you live, you may have specific rights regarding your personal information. These rights vary by state or region but generally include the ability to access, correct, update, or delete your information, as well as control how your data is used for advertising and marketing.

If you live in California, you have the right to know what personal information we collect and how we use it, the right to access or delete your information, the right to correct inaccurate information, and the right to opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising. You may also request limits on how we use certain categories of sensitive personal information. To exercise these rights, you can contact us at hello@balancingact.co. We will verify your request and respond in accordance with California law.

If you live in one of these states – Colorado, Connecticut, Virginia, and Utah –  you may have the right to access, correct, delete, or obtain a copy of your personal information, as well as opt out of targeted advertising or certain types of data profiling. These states have introduced new consumer privacy laws similar to California’s, and we honor these rights in accordance with each state’s guidelines. To submit a request, please contact us at hello@balancingact.co.

If you are located in the European Economic Area or the United Kingdom, you also have rights under the GDPR to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. We will not discriminate against you for exercising your privacy rights.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@balancingact.co

The Balancing Act LLC